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Showing posts from May, 2016

Five Tips To Achieve Success In PPC Marketing Campaign

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For the success of a business, every company needs to make an effective PPC marketing campaign, especially in cities like New York where competition is very high. The success of a marketing campaign depends on the strategies implemented by the marketers. This is why, there is an utmost need of hiring a highly skilled and experienced pay per click service company in NewYork among businesses. However, following are the PPC strategies used by the experts to make a marketing campaign successful. Keyword Research & Grouping – This is the prime marketing strategy that marketers use. Keyword research should be done appropriately according to a business’s services or products. Once the keywords are finalized, keyword grouping should be performed. This should be done appropriately so that the website conversion improve over time. Ad Extensions – Experts make use of various types of ad extensions that help in increasing CTR and conversion rates of a website. Creating b...

What Are The Advantages Of An iPhone Application For Your Business?

Every business owner in New York should know that 63% of New Yorkers use smartphones. To benefit from this customer base and to reach out to more customers, businesses in New York are now investing their money in custom iPhone apps. If you are not sure what benefits an iPhone app can offer to your business, then read the information given below – Build strong communication with customers – An iPhone application allows businesses to build a strong communication and relationship with their customers. This helps a company meet the needs of every customer, which consequently help a brand in maintaining and enhancing its image. Raise brand awareness – iPhone apps are playing a key role in popularizing a brand across the world. This is proving to be beneficial for businesses as they get more traffic and increased brand awareness. Enhanced reputation of a brand – With an increase in brand awareness, the need for enhancing brand reputation increases too. Enhancing the r...