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How Not To Hire A SEO Company In New York City?

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SEO or Search Engine Optimization is the art of ranking a website up the ladder in the search engine result pages. This is something which each and every website is looking to achieve. Some opt for the legitimate ways which include following Google’s algorithms strictly and some opt for the illegitimate ways which include black hat SEO techniques. So, how does a business make a decision? How does a business hire an efficient SEO company? It is simple, by not hiring the ones which practice and define the following:- Buying Backlinks This is true that more the number of quality backlinks you have linked to your site, the higher is the Google ranking. However, getting sites to link to your site with irrelevant and automated backlinks is something which is against the Google policies. This technique is simply going to make your business go down in terms of ranking and image in the market. So, be very specific when inquiring about their SEO approach. Fast Results Promise Any fir

Why you should invest in Bing Ads along with Google Adwords?

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While Google is the number one search engine used by majority of people around the globe, Microsoft’s Bing is not behind. Similar to Google Adwords, Bing Ads works and are worth the try. The majority of PPC services in New York , work on Bing along with Google. Bing offers a much less competition than Google and is perfect for the small businesses to focus on. For a small business, Google provides large target audience but also huge competition. This means that it takes time for a business to come up in the first page of search results. However, Bing offers less competition but equally wide market. Here are a few reasons why you should invest in Bing along with Google: 1. Bing Ads are cost efficient. The businesses that advertise in Bing get numerous benefits. The cost per click is cheaper and better ad positions can be bought. The cost per click is almost 33.5 percent lower which makes it perfect for small businesses. 2 . Another reason to choose Bing Ads along with Google