Changes That SEO Has Seen In The Last Few Years
Search engine optimization is not what it was several years ago. It has changed a lot. Yet, many business owners in New York are not aware of it. SEO is certainly a required practice for a brand that wants to make its online presence known to customers. But Google’s Penguin and Panda Updates has changed many regulations to improve the user experience. However, you should know how this practice has changed over the years, so that you can design your SEO campaign accordingly. Here are the changes that SEO’s different aspects have seen over the years. Keywords – Keywords hold a great importance in the search engine optimization. It has been used to gain better rankings in the search engine result pages (SERPs) for a long time. Business owners know the importance of keywords as these are the phrases that best describe their business to both customers and search engines. However, previously there were fewer rules related to keywords. Stuffing of such phrases was practiced...