Promoting and Protecting Reputation

Promoting and protecting reputation has become an enigma of sorts. Both seem to be the sides of a coin. Remember the time when Coca-Cola was facing hard time when questions were being raised about their credibility, even US authorities were doubted when wiki-leaks founder Edward Snowden put allegations on them of phone tapping. The reputation of above was at stakes. How they have transformed their image from a negative image to a positive?

It takes a lot of efforts to change and turn around things from negative to positive to their side. Coca-Cola was able to prove themselves innocent and every bit of the negative claims were harnessed into flower showering.

Reputation management is a concept where agencies take care of your reputation. There are many agencies based in NY, LA, Cal, Tex that provides you solutions for the same.        

Reviews, comments, ratings and blogs help a business to grow in today’s time. It is important to maintain positive online image so that leads (stage where a lead is generated) are converted to prospect (customer curious for product/service) customers (actual users), to clients (happily using and acknowledging others) to advocates (customers who stand against others). It is said that 80% of business comes from 20% regular customers.   

There are few tips which might be fruitful in maintaining reputation management:

The projection of Brand’s name should be clear and transparent.

We should be prepared to counter negative feedback by our customers and competitors.

One of the most important aspect- “sustaining the identity for a long period of time”.

Positive information should be shared so that prospects are converted in to customers.

How does marketing agencies help in maintaining your reputation?

Push Marketing –

This activity is one in which number of emails are send across to the database and this activity is initiated by marketers only. Example, your inbox is filled by numerous mails on daily basis sent by various retailors. Customers tend to get attracted towards Company, Brand and Executives. Yes, presence of executives at top management do effect sales and promotion. Take the case of
Microsoft and Apple when Bill Gates and Steve Jobs respectively were heading the businesses.    

Pull Marketing –

In which prospects are attracted towards your brand identity and want to associate with your name. Prospect makes an effort to associate with the product or service on his/her own. The research done by them allows them to come to a conclusion to try this product or service. Moreover, the advertising efforts done by a marketer proves to be fruitful.