How Nestle made a difference by an iPhone Application?


The expansion of iPhone in various parts of the World proves to be an attempt, where the reach of a smart phone is going to be in everyone’s hand. The concentration on this market in its initial year of operations can prove to be fruitful.

An exclusive application of your business through an iPhone application development Company in NYC can bring wonders to your business.  The reach of a particular brand is in the pockets of a customer, they can reach at any point of time.

The reach of brands like Nestle is in the palms of customers and the growth of Nestle’ within a short time frame is discussed below –

The Application of Nestle’ was available in Apple store in October 2010, and there is no looking back from then. They are able to break all the records and their reach is quite high as compared to their competitors. The applied techniques by Nestle are as below –

Target Segment –The target was quite specific, therefore the design and development of the iPhone application was done with the help of SDK (software development kit). Firstly, register as iPhone developer and secondly, installing SDK.

Lending specific information – The screen of an iPhone is small as compared to Mac (Macintosh). The specific information needs to be imparted, which is crisp and relevant. The resolution also needs to be kept in the mind of a developer, which is of 480 pixels. The in-line spreadsheet is such, in which, the usage of small-screen.css needs to be taken into consideration.

Orientation –The orientation of a page can be done in two ways – portrait and landscape. A developer accesses iPhone.orientation for presentation purposes. The various other options are available for orientation like, 0 which is for normal portrait orientation and +90, -90 for landscape clockwise and counter clockwise rotation. The 180 orientation is unavailable. 

Fixing the toolbar –The fixation of a toolbar takes place at the end of the development of an application. We have seen the toolbar appearing and vanishing while scrolling. This helps in showcasing the big portfolio of Nestle to its customers without nay hassles. Because a toolbar might come in between while scrolling and in case the page is small, then the Meta toolbar is used.  It is available at iPhone.scroll To.

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