Role Of Google Alerts In Online Reputation Management
Online reputation management (ORM) has become a necessity is the last few years. Reason behind this necessity is internet, which has become an indispensable part of our lives. Whenever we want to see something, search, or buy something, we go to internet. However, if a brand has bad reputation online, it affects not only customer base but also revenue.
Need of ORM was felt when brands wanted to build a good image or handle bad one. As they say, necessity is the mother of invention. Tools and techniques were created to build, track, or manage online image. Google also launched a set of tools, Google Alerts, so that people can track their reputation online. Since its launch, it has been one of the best tools to track OR.
In this tool, companies can enter a search term, for which they want results. After proper settings, Google Alerts sends emails to brands whenever their search term is ever mentions on internet. It provides alerts in a vast area like in articles, blogs, web pages etc. It has various benefits like:
Its main benefit for companies is, that they can track their online reputation. They will get email every time their name or search term is mentioned.
It is also a great tool to keep an eye on competitors. Brands can keep the track of their competitor’s success on internet.
This tool also makes it possible to see, what kind of content is being spread on internet about a certain brand. They can see what people think about them or if someone is purposely trying to harm their public image.
By setting the search term related to company ’s products or services, one can get a big data about companies, which are working in the same industry. It is a great way to see, who is providing better products or services. It increases the chances of improvement.
Google also gives an opportunity to see the work of an ORM company. Brands hire companies for managing their reputation on internet. With Google Alerts, employer will know if any work is being done for managing image.
It is very easy to create, set up and delete alerts. After setting an alert, Google starts monitoring for a brand. Every company wants to make their presence felt on internet. They want to build a good image among public. For this task, they take help from firms that works for reputation management in cities like NYC.
Need of ORM was felt when brands wanted to build a good image or handle bad one. As they say, necessity is the mother of invention. Tools and techniques were created to build, track, or manage online image. Google also launched a set of tools, Google Alerts, so that people can track their reputation online. Since its launch, it has been one of the best tools to track OR.
In this tool, companies can enter a search term, for which they want results. After proper settings, Google Alerts sends emails to brands whenever their search term is ever mentions on internet. It provides alerts in a vast area like in articles, blogs, web pages etc. It has various benefits like:
Its main benefit for companies is, that they can track their online reputation. They will get email every time their name or search term is mentioned.
It is also a great tool to keep an eye on competitors. Brands can keep the track of their competitor’s success on internet.
This tool also makes it possible to see, what kind of content is being spread on internet about a certain brand. They can see what people think about them or if someone is purposely trying to harm their public image.
By setting the search term related to company ’s products or services, one can get a big data about companies, which are working in the same industry. It is a great way to see, who is providing better products or services. It increases the chances of improvement.
Google also gives an opportunity to see the work of an ORM company. Brands hire companies for managing their reputation on internet. With Google Alerts, employer will know if any work is being done for managing image.
It is very easy to create, set up and delete alerts. After setting an alert, Google starts monitoring for a brand. Every company wants to make their presence felt on internet. They want to build a good image among public. For this task, they take help from firms that works for reputation management in cities like NYC.
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