Why Online Reputation Management Is So Important?
Online reputation management (ORM) is becoming a common term in today’s business world. Therefore, many business owners still do not understand what it is. Some people think, ORM is all about marketing while some others think, it is related to customer relationships. Many people think, it is another name for Public Relations (PR). Some business owners are not even concerned about their image on the internet.
Question rises, what is reputation management?
Online reputation management is the process of managing a brand or individual’s image in public or media. It is related to various business aspects such as customer relationship and marketing. However, building and maintaining a name for a brand is not easy. It requires lots of strategic planning and techniques. Companies offering online reputation management services in NY or other cities use several tactics to handle ORM for their clients.
Now, the question is- why ORM is important for businesses. Here are the answers -
Effect on customers – Good or poor online reputation management leaves a great impression on existing or potential customers. The number of mobile internet users has increased rapidly in past few years. Today, every internet user checks shops or company on internet first before purchasing. It leaves business owner no other option but to improve their online image.
Negative feedbacks, blogs, or reviews discourage customers to purchase from a certain shop. On the other hand, brands with good image internet attract the attention of new clients. It is a new level of marketing. ORM also includes customer services by gaining feedbacks or responses from clients. It leaves a good impression that brand is willing to improve itself according to customer’s preferences.
Effect on shareholders – Good strategy for online reputation management also affects shareholders. Improvement in public image helps companies in gaining and maintaining the trust of shareholders. It also encourages shareholders to invest more capital. It affects brand’s stocks and market value too.
Effect on media – ORM also affects businesses’ relationship with media. Reputation management professionals use their media relationship to create good image of their clients in public. These professionals use tactics for print, online and digital media. Media and company relationship leads to good image on internet among users.
ORM includes working on blogs, white papers, social media profiles, press releases, crisis management and optimization of official website. It also includes tactics for pushing positive content up and negative content down in search engine result pages (SERP).
Question rises, what is reputation management?
Online reputation management is the process of managing a brand or individual’s image in public or media. It is related to various business aspects such as customer relationship and marketing. However, building and maintaining a name for a brand is not easy. It requires lots of strategic planning and techniques. Companies offering online reputation management services in NY or other cities use several tactics to handle ORM for their clients.
Now, the question is- why ORM is important for businesses. Here are the answers -
Effect on customers – Good or poor online reputation management leaves a great impression on existing or potential customers. The number of mobile internet users has increased rapidly in past few years. Today, every internet user checks shops or company on internet first before purchasing. It leaves business owner no other option but to improve their online image.
Negative feedbacks, blogs, or reviews discourage customers to purchase from a certain shop. On the other hand, brands with good image internet attract the attention of new clients. It is a new level of marketing. ORM also includes customer services by gaining feedbacks or responses from clients. It leaves a good impression that brand is willing to improve itself according to customer’s preferences.
Effect on shareholders – Good strategy for online reputation management also affects shareholders. Improvement in public image helps companies in gaining and maintaining the trust of shareholders. It also encourages shareholders to invest more capital. It affects brand’s stocks and market value too.
Effect on media – ORM also affects businesses’ relationship with media. Reputation management professionals use their media relationship to create good image of their clients in public. These professionals use tactics for print, online and digital media. Media and company relationship leads to good image on internet among users.
ORM includes working on blogs, white papers, social media profiles, press releases, crisis management and optimization of official website. It also includes tactics for pushing positive content up and negative content down in search engine result pages (SERP).
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