What are the 3 Dos and Don'ts of online reputation management for 2015?

92% of customers trust online feedbacks and reviews of other people. This is why managing online reputation is an important task for businesses since it directly affects sales, customer base, and revenue.For this purpose,businesses usually hire IT companies that provide reputation management services in New York or other cities.


However, trends in ORM constantly change like every other industry. In 2015, there are some Do’s and don’ts that businesses should follow to get better results from their online reputation management campaign.


Do’s
  • You must develop a plan for this purpose. A proper helps you to recognize the areas in ORM that require improvement or more work. It also helps to set goals in campaign and completing these goals. A plan clears the path for you to walk on.

  • Social media is an important part of digital marketing and online reputation management. Social media platforms like Facebook, Google+, and Twitter are used by millions of people. Users also use these platforms for getting more information on products or brands. In 2015, you need to make good use of social media to improve your business’s image on internet.

  • Employees can be your biggest asset in ORM campaign. Ask employees to take part in improving your business’s image on internet. Therefore, it is important that they keep their personal views away from company’s professional page or profile.

Don’ts

  • Do not avoid or dismiss any kind of negative feedback or content about your business. It can be anything, a rumor, or an unhappy customer’s feedback. You need to pay proper attention to these issues and address them. Apologize and try to resolve these issues genuinely instead of deleting comments. It shows that you care about your customers, which leaves a good impression on people.

  • Do not wait long to reply to a complaint or any type of feedback, whether negative or positive. Try to post reply within hours that show how attentive you are for your business’s reputation. It also impresses customers when they see fast response for their complaints.

  • Do not focus solely on the negative content or links about your company on internet. Even big brands suffer from the wrath of unhappy clients. Never give up due to the negative feedback of clients. Concentrate on positive content and try to provide proper and relevant information to customers.

Follow above-mentioned 3 Do’s and Don’ts in 2015 to get the best possible results from your ORM campaign.

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