5 Online reputation management tips to follow in 2015


The year 2014 saw the rise of online reputation management. Now, 79% of consumers give same weightage to both online feedbacks and personal recommendations. This is why companies and businesses started to use reputation management to create or improve their image on internet. From every small to big city like New York  reputation management services took the center stage in the IT industry.


what should be your ORM strategy in 2015? What are the new tips or trends in this field for New Year? Following are the tips that you must follow in 2015 to get the best results from your ORM campaign –
Use visual content – Visual content like images, infographics, videos, presentations and graphics are becoming the new method of sharing information. You can use this trend for your online reputation management. Create and update infographics related to your brand and attract customers’ attention.
Learn the importance of social media – Use of social media is not limited to interacting with friends. Platforms like Google+, Facebook, LinkedIn, Pinterest and Twitter can be used for promotion and ORM purpose too. These platforms give customers a place to praise or criticize brands, products or services. You can use these platforms to mend your online reputation by regular posts and communication with existing, new and potential clients. Social media signals play an important role in SERP rankings.
Blogging is a necessity – Blogs can attract attention of all type of clients. It is a great method of providing information about your company. Customers like to read blogs of their favorite brands. On the other hands, it also gains organic traffic from SERPs due to fresh, original and relevant content. Create and update your blog regularly to stay ahead of your competition.
Use the right ORM tools – You need to use the right online reputation management tools in the year of 2015. You need right tools and software to monitor and recover your image on internet. Use tools like Trackur, Rankur and SocialMention to learn what people say about you on internet. You can also sign in for Google Alerts to get notified whenever someone mention you or your brand online.
Focus on positive results instead of negative ones – It is important for you to focus on the positive SERP results instead of negative ones. Try to push these results down on SERPs with positive content and links. Concentrating on the negative links just dampen your spirits.

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