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Showing posts from August, 2015

Top five tips to build, maintain, and protect your reputation online

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The reputation of a company is the most important assets for the owner. If your company is not able to maintain good reputation online, you may tend to lose your valuable customers, employees, and business partners. Here are few tips that will help you in achieving your goal of maintaining the reputation of a company online- 1. Focus and be aware- To build, maintain, and protect the online reputation of your company, you need to listen to your customer’s needs and requirement and identify the target audience. Moreover, you need to be updated and aware about the other company’s developments, techniques etc. 2. Monitor your reputation- You also need to monitor the online reputation of your company regularly. For this, you can search for your business online and monitor the rankings in the search results. You can either consult some reputation management company in New York or can take help of different apps such as Google Alerts, review-monitoring service etc. 3. Create quality...

Which Are the Aspects That Can Harm your Online Reputation?

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Online reputation is a like a beautiful flower that can make your presence known in world. But, it is also very fragile, which can be tainted by various aspects. Here are some of the aspects that can harm your online reputation – Incorrect information – Information regarding your business plays an essential role in forming an image about you in clients’ mind. Old, improper, negative or incorrect content can lead to misconception or confusion among customers. Incorrect information about your company on blogs, social media etc., can be very harmful. Whenever a potential client searches for your company’s name on Google, this negative content and links can ruin your first impression. It can damage your online reputation greatly. Online rumors – It is another damaging factor for your online image. Rumors especially on social media can easily go viral. It can create misconception about your brand, which can damage your customer base and severely affect your sales. In additio...

How social media helps in online reputation management?

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Gaining trust of customers is important for the success of any business. Be it an online or an offline enterprise, everyone needs customer support and brand recognition in the market. However, in the same way maintaining an online reputation of your company is equally important for the success of the business. These days, number of companies prefers relying on different social media channels both for the success of their business and maintaining a good online reputation of the company. However, how can business use social media to manage the online reputation of the company? Well, the answer is-    Picking the right social medial platform- Make sure to use the right social media platform for your business. For example- a finance company may use LinkedIn whereas a brand related to clothes and other stuff may use Pinterest or instagram, for marketing their business. While choosing a social media platform, always take care of your target audience. Be ...