The Top 5 SEO Predictions for 2018

Search Engine Optimization (SEO) is not a hit and miss techniquine. It is a science. It is a process in which the experts embrace new updates without letting it to affect the website. Numerous tech changes have been made in the SEO industry. The changes in algorithm will shape our business in 2018. Here are the top 5 SEO predictions:


Voice search and smart speakers
In 2017, we saw rise in the smart speakers. The sales of smart speakers such as Alexa, Google Assistant and more surged in 2017. This means that more and more people will be using the smart speakers to search the things on internet and there would be a sharp increase in the voice search. This will change the types of queries and will reshape the business across the globe.

Video and image search 
With time, the online interactions have become more visual. This has even changed the internet speed and the way people search. The prediction is that Google along with other search engines will change the way images and videos are searched. Google has acquired new startups Eyefluence and Moodstocks which help to recognize the way visual elements work and how they can improve the user interactions. While we are yet to see what and how its affects the business, things are definitely going to change for online business and how the images are searched.

The Knowledge Graph
Slowly Google has been increasing the frequency of the featured snippets. The featured snippets are the concise answers to the questions that users ask in search. Slowly, Google has changed the way Knowledge Graph works. The snippets are now more concise and provide the users with consistent answers. In 2018, we are hoping that the Knowledge Graph will continue to boom and the users will get the better answers.

Individual customization 
For more personalized search results, Google and various other websites use cookies and search histories to provide better SERPs. The smart speakers have increased the personalization factor. This is sure to increase in the 2018. We advise you to stay up to date with the all the latest developments.

Want to know more about SEO and its working? Contact Soft System Solution. They are a premier web design, development & app development organization providing SEO services in New York.
Location: New York, NY, USA

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